A large Jewish Democratic group is expected to expand its medium-term investments in the Georgia runoff, a key race that could give Democrats a clear majority in the US Senate.
The Political Action Committee of the Jewish Democratic Council of America will release two digital ads Monday highlighting incumbent Senator Raphael Warnock’s relationship with the Jewish community and speaking out to Republican Herschel Walker on the issue of democracy. It is part of a $125,000 investment in the Dec. 6 runoff directly targeting more than 100,000 Jewish voters in Georgia.
One of the 30 second ads, titled “Together” and previously shared within the Forward, shows two women representing the Jewish and black communities citing their support of Warnock “for his faith, his honesty and his commitment to democracy”. The other ad is Shots from a Warnock Speech in the Senate.
Warnock, who directs Martin Luther King Jr.’s Ebenezer Baptist Church in Atlanta, led Walker, a former University of Georgia football star with a Jewish name, by 36,000 votes – less than 1% – in the contest on November 8th. But Warnock failed to break the 50% threshold required by state law to win. Jews made up 2% of voters in Georgia, according to AP VoteCast poll data, and they made up 2% of voters on Election Day. A 2021 Jewish Electoral Institute Survey showed that 54% identify as Democrats or said they are Democrat-leaning independents.
JDCA chief executive Halie Soifer said efforts to secure a vote would also include promotions and phone and text banks. It will be in addition to the $120.00 JDCA already spent during the state’s midterm elections. In September the group ran digital ads targeting Jewish independents, which warns of the danger of “MAGA Republicans” threatening US democracy. “The Jewish vote will help determine the outcome of the Georgia Senate runoff and make the difference,” Soifer said.
JDCA is expected to recruit several Democratic stars to mobilize Jewish voters by showing up for the launch of their virtual phone banks in the coming weeks. Below are Josh Shapiro, Governor-elect of Pennsylvania; Michigan’s Gov. Gretchen Whitmer, who defeated a Donald Trump-backed refusers; and Greg Landsman, an elected Jewish congressman from Ohio.
“The contrast between Sen. Warnock, a friend of the Jewish community and a champion of our values, and Herschel Walker, an unqualified extremist Republican, couldn’t be clearer,” said Ron Klein, national chair of the JDCA.
The group also has a page on their website with information about Warnock’s Record about Israel.
The Democratic Majority for Israel’s Political Action Committee is pursue a similar efforthighlighting the democratic incumbent’s support for Israel in digital advertising in local Jewish publications.