Maui County again led in October with the highest average daily hotel room rates and revenue per available room, but had the lowest occupancy rate of any county, according to the most recent Hawaii Hotel Performance Report.
The average daily rate for hotel rooms in Maui County last month was $528, a 7.8 percent increase from October 2021 and a 56.4 percent increase from pre-pandemic October 2019.
Revenue per available room was $344, a 15.5 percent increase from 2021 and a 33.4 percent increase from 2019.
The county’s occupancy rate was 65.1 percent, up 4.4 percentage points from 2021 but down 11.2 percentage points from 2019.
While Maui County’s room revenue and room rates led the state this year, the county lagged other islands in occupancy.
Last month, all other counties reported occupancy rates of more than 70 percent. Kauai was the highest at 78.7 percent, followed by the island of Hawaii at 75.1 percent and Oahu at 73.2 percent.
Overall, revenue per available room statewide in October was $243, up 43.8 percent from October 2021 and up 20 percent from October 2019, according to the report released by the Hawaii Tourism Authority and released Monday . The average daily rate was $338, up 9.6 percent from a year earlier and 32.4 percent from 2019.
Utilization was 72 percent nationwide last month, up 17.2 percentage points year-on-year but down 7.5 percentage points from 2019.
Wailea Hotels again led the state in average daily room rates at $829.87, although that was about $200 down from the more than $1,000 peak recorded earlier this year. Rates in October were 24.6 percent higher than a year earlier and 65.9 percent higher than 2019.
Revenue per available room was $447.56, up 18.7 percent from 2021 and up 1.2 percent from 2019.
However, occupancy lagged at 53.9 percent, down 2.7 percentage points from 2021 and down 34.5 percentage points from 2019.
In the Lahaina/Kaanapali/Kapalua region, the average daily rate was $472.20, up 12.4 percent from 2021 and 63.1 percent from 2019.
Revenue per available room was $324.41, up 23.8 percent from 2021 and 51.5 percent from 2019.
Occupancy for October on the west side was 68.7 percent, up 6.3 percentage points from 2021 and down 5.3 percentage points from 2019.
Other Maui County hotels reported average daily room rates of $601.71, a 4.3 percent increase from 2021 and a 52.8 percent increase from 2019.
Revenue per available room was $366.74, up 7.9 percent from 2021 and up 17.3 percent from 2019.
Occupancy was 61 percent, up 2 percentage points from 2021 but down 18.5 percentage points from 2019.
In a separate report on Hawaii vacation rentals in October, the State Department of Business, Economic Development & Tourism said Maui County has the highest supply of vacation rentals of all four counties, with 211,900 available nights. This was a 2.9 percent increase from October 2021, but a 34.5 percent decrease from pre-pandemic levels in October 2019.
Demand for units was 134,900 room nights, up 4.4 percent from 2021 but down 47.2 percent from 2019. This resulted in an occupancy rate of 63.7 percent in October, up 0.9 percentage points from 2021 but down 15.3 percentage points from 2019.
The average daily rate for vacation rentals in Maui County was $343 in October, a 25.8 percent increase from 2021 and a 53 percent increase from 2019.
Nationwide, the total monthly supply of holiday homes in October was 650,400 overnight stays, while the monthly demand was 376,700 overnight stays. The average monthly utilization of the units was 57.9 percent.
* Melissa Tanji can be reached at [email protected]
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