How to podcast: learning the ropes

Candice Nolan / Feb 4, 2020

How to podcast: learning the ropes


I am making all kinds of mistakes. I hope they are of the right variety. That’s how one learns, isn’t it? By making mistakes. Or is it just simply bad judgment. I don’t know, but whatever it is, I am making a lot of them. I don’t think I researched how to podcast.

Sure, I know what makes a good story and I have the production side down pat. But the marketing and promotion side get a gloomy e (for effort). I recently discovered this thing called a podcast cover, which is like cover art for your podcast. And now I’m on a frenzy to design podcast covers for each of my episodes.

It’s a bit like putting the cart before the horse. A definite nay. But I’m delighted to report that I have some new followers to my blog. Fellow bloggers burning the writers block candle at both ends, trying to make words meet. We are all in this together. Some, like me, are just slower than others.

But all this johnny-come-lately realisations of mine (ie the podcast cover), are starting to add up to the irresistible conclusion that maybe (just maybe) I don’t have what it takes to run a successful podcast in South Africa today. That’s a long sentence. My SEO isn’t gonna like that one! Let me tell you!

And then when I move the goalposts back to their original position, I discover that my goal was never to run a successful podcast in South Africa tomorrow. It was to create a platform for my own stories to be told. To allow me to do the stories that my mainstream newsroom gig would never allow me to do. And on that score I have been 99,9% effective. There’s always room for error.

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